Beyoncé might be one of the most recognizable figures globally, but even she isn’t immune to the influence of ticket sales on her Cowboy Carter tour.
The mother of three launched her 32-date tour on Monday night at SoFi Stadium in California, delivering a mix of her iconic hits along with songs from her latest album, which took home Album of the Year at the Grammys in February.
Seating surprise
Despite the initial numbers, data from Vivid Seats indicated a 190% surge in interest for the Cowboy Carter tour on the night of Beyoncé’s opening show.
Clips of her stunning performance have been widely shared on social media, potentially giving fans the extra push to purchase tickets to see the “Crazy in Love” superstar live.
Cowboy chic
Meanwhile, Cowboy Carter has made a significant mark on the fashion scene, with online searches for denim rompers and ’70s cowboy-inspired fashion skyrocketing by 4,000% in February. Vintage Western wear also saw a dramatic 750% increase in interest.
Beyoncé, known for her bold fashion statements, wore over 148 different outfits during her Renaissance tour, collaborating with more than 35 fashion houses.
She’s continued that high-fashion momentum on her new tour, stepping out in designs from Roberto Cavalli, Mugler, Burberry, and Moschino.
A budding star
Blue Ivy, Beyoncé’s 13-year-old daughter and rising talent, lit up the stage during her mother’s show with high-energy performances on tracks like “America Has a Problem,” “Texas Hold ’Em,” the 2006 hit “Deja Vu,” and “Protector.”
Her latest appearance follows a buzzworthy performance during Beyoncé’s Christmas Day Beyoncé Bowl Halftime Show in Texas, where her confident dance moves delighted fans and signaled her growing presence after joining the Renaissance tour in 2023.
Blue Ivy is also making strides on screen, voicing Kiara in Mufasa: The Lion King, marking her feature film debut alongside her superstar mother.
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